Bruce Paroissien

As part of a total revitalisation of the Hodges brand, we created a campaign using the new ‘H’ logo in various real estate situations around bayside.

An ‘H’ streetscape, pool, backyard and marina was created visually as part of a print, digital, outdoor and office branding campaign. 

The campaign has won numerous global branding awards in 2016.

This campaign is the relaunch of Thomas Jewellers who own a chain of jewellery stores throughout Victoria, with a repositioning as the 'home of the finest diamonds in the country'. A major part of this launch is a competition, with the prize being to win the finest wedding in the country. The 60 second commercial and supporting comms feature the new brand ambassador for Thomas - Olivia Rogers (Miss Universe Australia 2017). The campaign was a massive success with entries into the competition far exceeding expectations.

To launch petinsurance.com.au into the rapidly growing pet insurance market, our campaign latched on to the global popularity and humour of ‘pet shaming’ sites to remind pet owners of just how much a pet can cost them and most that is in vet bills along the journey.

The campaign was largely digital and has been very successful.

This very simple yet engaging concept for Thomas Jewellers for their Christmas Campaign was based on making the ‘HO’ from the word ‘THOMAS’ stand out in a pattern to create the thought of HO HO HO along with the theme of “The Jolly Big Sale”.

The visual design was to look like beautiful Christmas wrapping paper which was even used to wrap up some of the store front and create a big impact to passing shoppers.

The challenge was to send a direct mail piece that would entice existing BMW owners to re-commit to their cars or a new BMW as their leases were about to expire. Playing on the fact that BMW owners have a love affair with their cars and the notion of ‘commitment’ we created a black jewellery box which when opened had a silver ring there and the message to re-commit. The ring was attached to a hidden USB stick designed like a BMW key stick. A small fold out brochure and video on the USB stick carried a more detailed message about releasing. 

The campaign was devised to promote lifestyle communities for those that may have stopped work but weren’t ready for aretirement lifestyle. Using the line “the next chapter’ of their lives, we created classic looking chapters from books which was in fitting with our older audience who are great readers. All the copy was written like a novel as stories of people who had discovered this new lifestyle. While mostly print, the campaign flowed through to some digital components and the Lifestyle Communities website.

The Swift is known for its agility and fun performance and so is the art of Parkour. So the natural fit of a girl driving a Swift through winding streets being chased by a young man across the rooftops created an exciting commercial.

The idea for the Swift Sport was to promote it a ‘hotter than ever’. So hot in fact if you drove it through a car park it would set off the fire sprinklers. Simple idea that lots of fun.

Mercy Hospital specialises in premature babies. This highly awarded campaign was an agency initiative as a fundraiser where we approached the Herald Sun to run a series of birth notices amongst the normal notices. These were very powerful ads talking about the seriousness of saving premature lives and the important work the Hospital does.

This trade campaign was pitched at the food and beverage industry which use gas as part of their daily use. To promote BOC as the reliable source for their gas products, the idea was to create a ‘fear factor’ in a humorous way by looking at what not being able to rely of gas would do to their products such as making beer flat or wine turned sour. 

To increase the awareness of the ‘Thomas’ brand as part of a series of sales commercials, the campaign used a variety of humorous situations such as a proposal in a restaurant and a game of golf for the Fathers Day Sale where the characters were confused about who “Thomas’ was not realising it was the jewellery store, not a person. 

Hotondo is a building company franchise and the challenge was to attract more builders to come on board with the Hotondo group. We created a digital brochure that builders downloaded from the website that was strikingly different to any other advertising they might see. Beautiful illustration highlighted all the benefits of Hotondo and what it could do in their lives but allow a more serious message in the copy. 

As part of the ongoing and successful WorkSafe campaign, this TV commercial added a new strategic direction by focussing on the effects of a work accident at home.

After several years operating as a online only business, Diamond Exchange decided to relaunch by refreshing their brand and opening their first store in Collins Street. We engaged Brooke Hogan (an up and coming model/influencer) as the brand ambassidor. The store was launched using localised tram stop posters, press and digital. 

Holden one tonner press simply highlighted the go anywhere appear of this work vehicle now featuring AWD.

The SV8 outdoor Supersite played on the excitement that this vehicle created with it's target market. 

This press campaign for White Pages highlighting the new bold listings won awards in Australia and overseas.

This TV concept for Wendy's highlighted the 'Time out' appeal of the products for mums. It was massively successful for the brand and saw huge sales spikes every time it ran.

Powercube is an innovative, award winning powerboard designed by Allocacoc.

Our strategy was to highlight the amazing evolution in technology in recent years and compare it to the relative lack of innovation within the item that powers the technology – the humble, old fashioned powerboard.

While it looks remarkably realistic the high impact TVC was created totally from scratch in CGI. As well as being a fascinating stroll through computer design in the last few decades, it positions the Powercube as the ‘grand design’ of powerboards.

ACTIV8ME  - 2 x TV & 1 Press ad

As Australia’s largest satellite broadband provider, this campaign involved a total rebirth for this Telco brand. We created a new logo, and associated visual identity across all brand and retail offer communications.

The creative heart of this award winning campaign is an engaging new brand spokesperson – an animated character called M8 (mate) featuring the voice of well known comedian Peter Rowsthorn, along with the theme ‘Activate with a mate’.

Eliston, a plentiful master planned community launched in 2015 in Clyde, one of South East Melbourne’s busiest and most competitive suburbs. is now entering the last stretch of its sales cycle.

To keep this sales momentum going, we were asked to inject a fresh sense of vitality into the brand communications. In keeping with the campaign positioning of ‘The Land of Plenty’, we created a new direction exaggerating the theme of ‘plenty’ along with a totally fresh look for the local property market so used to seeing stock shots of happy families.

Customised illustrations that were colourful and engaging were created for a number of executions that encapsulated lifestyle benefits of Eliston, with applications spanning signage, billboards, digital and social channels, print, collateral and a major refresh of the website.

https://www.eliston.com.au/

St Ives have been providing Aged and Home Care services for over 20 years across Australia but wanted to create a new name and brand entity that would encompass a move away from just aged care and into living services that focussed on their clients leading happier, healthier lives.

We created a new brand entity Enrich Living Services that reflected their vision to support, encourage and most importantly empower aged people to live their lives to the full.

We then used a vibrant colour palette and emotive illustration style and brand mark to reflect the overall message and tone. It is very different to what is the norm for the aged care category.

All messaging and brand language is empathetic, positive and a-typical to the way aged this market has been spoken to before best illustrated in the 90 second launch video which appealed to prospective clients, Enrich staff and the aged care category as a whole.

Octave is a boutique masterplanned property development in a very small suburb alongside Cranbourne in the booming south-east corridor of Melbourne.

Designed for those looking for a premium, thoughtful and considered community, Octave is also focussed on the environment due to its position alongside Cranbourne’s Royal Botanic Gardens. 

The name Octave was inspired by the eight sides of the development, the number of releases (8) as well as the name of a famous meteorite found in Cranbourne in 1854 (Octahedrite).

This led to a campaign idea that celebrated a musical theme with the 8 notes of the octave representing 8 different lifestyle benefits on offer.

Octave is the antithesis of a cookie cutter estate so we have developed a unique creative execution that is unexpected and engaging in this cluttered marketplace.

https://octavejunctionvillage.com.au/

Sometimes creatively, the planets just align.

In naming this boutique community, the client wanted something different and fresh that would appeal to a younger, switched on market ready to invest in the new eclectic ‘it’ suburb of Preston.

16 stylish apartments were to be built in Melbourne’ north in Preston. So how did the planets align? The location is exactly 16 degrees north of the Melbourne CBD.

So this stunning new development not only had a new name, it had an inspired creative ‘direction ‘ based around compass points and themed by the line ‘a new direction for luxury townhouses’.